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Yash and Vaishali's journey together began in their high school days when their shared dreams and aspirations laid the foundation for a beautiful partnership. Yash, driven by his passion for entrepreneurship, started Farmse, a brand focused on organic and healthy food.
Vaishali soon became an integral part of Farmse, bringing her creativity and a rich family tradition to the table. Having learned the art of making mukhwas from her mother and nani, she carried forward a legacy of flavors and tradition.
Vaishali’s childhood was filled with memories of homemade mukhwas—the aroma of toasted seeds from her nani’s kitchen, family gatherings filled with laughter, and the simple joy of sharing a meal. Inspired by these cherished moments, she began crafting recipes, seeking distinctive and nourishing alternatives.
The spark for Joyspoon ignited during their wedding. Instead of the customary sweets, Yash and Vaishali decided to gift their guests handcrafted mukhwas. The response was overwhelming—everyone loved it! This moment planted the seed of an idea that would soon blossom into something much bigger.
They realized that the mukhwas industry was largely unorganized, and there was a significant gap in the market for high-quality, thoughtfully crafted mukhwas. Drawing from Vaishali’s experience and their shared enthusiasm, they conducted a four-month trial run through Farmse. The results were extraordinary—people embraced the concept wholeheartedly.
With a vision to redefine and elevate the mukhwas experience where mukhwas and mouth fresheners are not just tasty but also healthy, Yash and Vaishali launched Joyspoon. Today, Joyspoon stands as a testament to their journey—blending tradition with innovation, bringing a fresh take on an age-old practice, and sharing the joy of mukhwas with the world.
